Business purposes:  Create value for customers with innovative products, excellent quality and first-class services


Management slogan: emphasis on practical results, strong management, improved quality,creating brand.

Service commitment: people-oriented, leading fashion, tasting art life.

Talent concept: responsibility, passion, as well as  great communication and interaction with the customers.

Quality concept: surviving on high quality, benefited with management, and seeking development with prestige.

Advertising: make life more art, make home more fashion.